Founded in 2000, Racing Welfare is a registered charity which provides assistance for stud, stable and support staff in times of need. They offer professional guidance and practical help to the unseen army of dedicated staff whose work is vital for the well-being of British horseracing.
Racing Welfare was formed as an amalgamation of several racing charities, with the aim of ensuring that the racing industry had a single charity responsible for the wellbeing of its current and former employees, and their dependents. Their goal is make a positive difference to people’s lives by supporting them to overcome any difficulties they face.
Racing Welfare is constituted as a company limited by guarantee with The Jockey Club as the sole member.
Registered Charity No | 1084042
Following recommendations, Racing Welfare contacted Integrated Ideas with a brief to refresh their website. They were looking to completely redesign their current site with the inclusion of an efficient content management system. This was essential to the marketing team, so that they could update and engage fully with their supporters, workers and shareholders alongside their social media campaigns and events.
We worked closely with Joe Carter, Addiction and Recovery advisor, in order to draw up suitable designs for the Racing Welfare website. Joe’s previous involvement in design projects, as well as our extensive history in the industry, allowed for us to create a sleek, modern template that emphasised ease-of-use. Having a highly-accessible website was key, so that an end-user could donate / support easily.
The final website was designed to be responsive and mobile friendly, so that we could increase brand awareness throughout the racing fraternity, on all platforms. The ‘block’ model that we employed allowed for the Racing Welfare team to dedicate certain blocks to specific areas of business in a professional, yet aesthetically pleasing and user-friendly manner.
The site uses Integrated Ideas’ proprietary content management system, which enables Joe and the marketing team to update the entire website, from the imagery, body content, meta data, style sheets, navigation, adding and managing pages and more.