BRANDING AND E-COMMERCE WEBSITE
Punta Licosa, Artisan olive oil manufacturers, challenged us to develop a visual brand identity, as well as a subsequent website for their range of extra virgin olive oils.
Punta Licosa were keen to position their brand at the premium end of the olive oil market. It was therefore vital that we captured the superior quality of the produce, whilst establishing an identity that would differentiate Punta Licosa from their competitors. We came up with a wide range of logos for the client to choose from, all of which adopted a sleek and professional colour scheme that would remain consistent across the brand.
Once a clear branding strategy had been established, the retail team began to explore designs and materials to create a bottle which was both functional and distinctive. We also created packaging to contain the bottle, all of which remained consistent with the colour scheme initially laid out.
Concluding the project was a website, which we designed and built. This website would act as a corporate resource, as well as an easy-to-use e-commerce platform.
The end result now sees Punta Licosa olive oil being sold in high-end outlets, such as Selfridges. The final branding stands out on the shelves, whilst retaining a professional appearance.