Wedding ring alongside a happy couple

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JM Asscher

The JMAsscher brand has been created by Jan Maarten Asscher, a descendant of the celebrated Asscher diamond dynasty. As one of the successive generations that have cleaved, cut and polished some of the most legendary diamonds in history, it is fitting that the JMAsscher collections are inspired by the great events in the family’s history. These include the Excelsior diamond and the Cullinan diamonds which were cut to be included in the British Crown Jewels.


Integrated Ideas were delighted and honoured to be able to sit with Jan Maarten in his office, to view and see some of the special and unique diamonds he had to offer.  To see the full process and to hear the incredible stories.


Building a site for Jan Maarten was a great pleasure as well as being part of the launch of his new designs within the Ernest Jones group and H Letto & Son jewellers.

  • JM Asscher Portfolio - Home Page
  • JM Asscher Portfolio - Web Page Spread
  • JM Asscher Portfolio - Jewellery Selection

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