InterContinental Hotel Group reached out to Integrated Ideas to create a brand new website following a highly praised recommendation from another Dubai based client. The website was developed to attract potential customers to the 9 brand new InterContinental Dubai Marina Food & Beverage outlets and nightlife venues, one including a Michelin-starred chef’s first venture into the UAE. Now the venues are all open, the client is maintaining the site to keep up-to-date with all the events and promotions taking place.
We aimed for a simplistic and easy-to-use design that could be replicated across all pages, creating a sense of uniformity and familiarity that could tie each outlet together. The website itself would allow for both brochure style content and dynamic content around promotions, upcoming events, social media and restaurant reservations.
The website was used heavily during the pre-opening period to showcase and push the new F&Bs and to engage the audience alongside the social media push. Following the grand launch of the outlets, the website has continued to be the main point of reference for all the news and events details and well as press coverage and online restaurant bookings.
The CMS allows the client to complete all the updates you would expect, but also allows them to add and remove pages and amend the SEO data accordingly to ensure any new content is continuously updated in the search engine results.