Nothing is more impactful than colour when it comes to design, and bold and saturated hues look to be a popular trend for 2020. Colours that you make part of your design can transforms the look, feel and perception of what you are trying to say to your audience, so think wisely. In our research at Integrated Ideas, these 3 colours are set to cause a buzz in 2020:
Be bold with a rich orange-red such as Lush Lava. A colour that just grabs your attention from the off and one which is perfect for a company to draw attention to their branding.
In a cultural sense, Lush Lava is a colour that represents happiness, love and good health in Asian countries – so bear this in mind when you want to communicate the right message to your audience.
Have a look here for some examples of this colour in action: https://www.shutterstock.com/featured-collections/2020-color-trends-lush-lava-234276167
Another colour on the radar is Aqua Menthe which consists of a mix of cyan and mint to create a bright hue that is somewhat a serene tone, bringing to mind thoughts of summer holidays and crystal clear waters. This can be used to convey a playful, modern and outgoing personality be it as an accent or as a main colour.
See here for some examples of this colour in action: https://www.shutterstock.com/featured-collections/2020-color-trends-aqua-menthe-234274784
Finally we have a colour that is reminiscent of the skies seen in Van Gogh’s Starry Night. Phantom Blue, with its rich depth and dark tone is striking used on its own or even with bright pops of colour such as the two mentioned above.
Want to see more Phantom Blue? Have a look here for some examples: https://www.shutterstock.com/featured-collections/2020-color-trends-phantom-blue-234274571
Compare the above with the colours featured Integrated Ideas brand identity below…
Not too dissimilar eh?
Equally, amongst the bold and saturated hues are more calming and natural inspired pallets which also look to be popular this year, as seen with the release of pallets from three of the largest paint companies in the world (Sherwin- Williams, Behr & PPG).
In a world that is very stressful and fast paced, it is easy to look for calm amongst the chaos when it comes to colour, therefore, expect to see cool blues and greens.
What does Pantone, recognised experts in the language of colour say?
Pantones pallet for Spring/Summer 2020 consists of strong multi-coloured combinations. We can see again a use of bold and neutral colours dominating the palette. As quoted by Pantone themselves, the palette “infuses heritage and tradition”. More information on this can be found here: https://www.pantone.com/color-intelligence/fashion-color-trend-report/fashion-color-trend-report-new-york-spring-summer-2020
Want more ideas and inspiration for colour in 2020? Check the article on Canva here: https://www.canva.com/learn/color-trends-try-2020/
What do you like about these trends? Bold and saturated? Or calm and natural? We’d love to hear from you! #IIA