We don’t need to tell you how important it is for your website to be SEO optimised to rank highly within Google searches. What we now need to say is just how important a part images will now play following the recent changes Google have made to their algorithms.
They say a picture paints a thousand words and whilst Google in the past may have overlooked images, that is no more! Google have plans to further prioritise images within their search.
So, what does this mean? Well, to put it simply Google has further opened the door to another avenue for optimisation and whilst it may seem daunting to get your site up-to-date if your website is very image heavy, it offers you a way to maximise its performance.
Now we know the importance and why, the next question is how and here is the good news, it is not hard to do, it just can be a little time consuming. There are three things to think about - the file name, the title tag and the ALT tag.
The File Name
The file name that you give to your image, for example Image1.jpg does not tell Google anything, but if it was: importance-of-images-in-Google-serp-reports-blog-image.jpg this tells Google exactly what the image is representing.
The Title tag is the text which shows on screen in a popup by your cursor when you hover over an image. This text doesn’t serve search engines as much as it serves your users. If users see an image or a photo on your website that needs further explanation, they can easily hover over it, and they will see the description right away. Note: the text you enter inside the Title tag will not be shown to a user when a image cannot be displayed.
The ALT Text
The ALT text (Alternative Text) are used within an HTML code to describe the appearance and function of an image on a page.
Good and relevant ALT text is also vitally important and is often overlooked. For example: “The importance of images in Google SERP, find out more and top tips from Integrated Ideas on how to maximise your website images” will further allow Google to rank your images. It is important to make your Alt text relevant to the images and to the page on the website that the image is on, Google is very smart and will look to make sure the page as a whole is relevant. The ALT text is also what screen-readers use to read aloud the descriptive text for users with visual disabilities.
Read more here >> https://moz.com/learn/seo/alt-text
The ALT text will show if the image is not displayed, similar to the image below:
Our CMS is setup for you to update your images
If you are a user of our CMS then it is a breeze to update, all you need to do is 'login', click on the 'images' section, select your image and then then you will be given Title and Alt text options. Simply update these to be relevant to the image and the page on which that the image appears and you are done!
We are more than happy to guide and instruct you on how to fully optimise your website so that you can take advantage of all the opportunities that come your way.