Having spent the last few years setting up and getting her embroidery business underway, Donna Mayhew (owner of DM Designs Digitising and Embroidery) was now in a position where she could look at more marketing activity. With a presence already established locally through strong word of mouth, it was important that DM Designs get online to help spread awareness to a wider market. Always willing to help and support local and small businesses, Integrated Ideas was delighted to be able to work very closely with DM Designs as we developed an integrated marketing campaign.
Key to any online presence is an attractive website, which would act as the centre point for all traffic. Using our own content management system, we designed and built DM Designs a fully responsive website that truly shows off their fabulous portfolio and an excellent range of services. Giving Donna the ability to quickly and easily update the site herself with new pieces of work was vital, so she could keep things fresh and up-to-date as she launched DM Designs online.
Following the website launch, we assisted in the setup of several social media accounts. It’s so important to interact with your audience on a consistent basis, especially when you’re starting to build your online presence. Being able to understand her reach through the statistics and analytics enables Donna to prepare her strategic and marketing plans for the forthcoming years, something which we take great joy in seeing come to life.
Since having a website and accounts on social media platforms, DM Designs has achieved great exposure and gained new clients which we believe is a testament to a successful online presence. It’s so exciting watching them grow and we can’t wait to see where they go next.