We don’t need to tell you how important it is for your website is to be SEO optimised and appear highly within Google searches. What we may need to say is just how important a part images will now play. Google have recently made a significant change to their algorithms.
They say a picture paints a thousand words and whilst Google in the past may have overlooked images, no more! Google have plans to further prioritise images within their search.
So, what does this mean, well to put it simply Google has opened the door to another avenue for optimisation and whilst it may seem daunting to get your site up-to-date if your website is very image heavy, it offers you a way to maximise your performance. There is no need to go mad and get all of your images optimised, but if you make a start and set yourself a goal to do a set number of images a week – just ensure that it is an achievable target!
Now we know the importance and why, the next question is how and here is the good news, it is not hard to do, it just can be time consuming. The first thing to think about is the file name and title that you give to your image. For example Image-1.jpg does not tell Google anything, but if it was: importance-of-images-in-Google-serp-reports-blog-image.jpg tells Google exactly what the image is.
For those of us who don't know all the technical terms, the ALT text is the text that is delivered when you hover on an image.
A good, relevant ALT text tag is also vitally important and often overlooked for example: “The importance of images in Google SERP, find out more and top tips from Integrated Ideas on how to maximise your website images” will further allow Google to rank your images. It is important to note to make your Alt text relevant to the images and to the page on the website that the image is on, Google is very smart and will look to make the page as a whole is relevant.
Here at Integrated Ideas we are more than happy to guide and instruct you on how to fully optimise your website so that you can take advantage of all the opportunities that come your way.
If you are a user of our CMS then it is a breeze to update, all you need to do is click on images, select your image and then then you will be given Title and Alt text options. Simply update these to be relevant to the image and the page that the image appears and you are done!
Don’t just take our word for it, Econsultancy have released an article on this as well: https://econsultancy.com/images-now-bigger-part-of-Google-serps-report/