As the New Year begins to pick up steam, it may be a good time to think about your website and brand. Design trends are constantly evolving, and we, as consumers, are being encouraged to keep up with this change or be left behind. Taking this into consideration, is it worth thinking about updating your website and getting the upper hand on your competitors?
Some of the key design trends to look out for this year are:
Flat Design – The overall purpose of a flat design is to look 'clean', with particular emphasis on an efficient use of colour and white space. Although the trend was initially established in 2013, with Apple launching their iOS 7 software, 2014 doesn't show any signs of this slowing down. Many companies are beginning to follow in Apple's example, with app interfaces being updated to fit these new aesthetics. Perhaps a flatter logo or website could benefit your company, giving you a fresh and timeless brand.
Responsive Web Design (RWD) – The idea of a responsive web design is to ensure that your website can adapt to any electronic device. With an increase in tablet sales and bigger mobile phones, the importance of an efficient RWD is at an all-time high. Your interface needs to respond to the size of the consumer's screen. 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring. RWD is the answer. You'll be able to provide a site that can not only adapt to any screen size, but ensure a high quality experience also.
Simple and Clean – This would give your content more space, providing a simplified, yet professional look. Giving your content room to breathe grants users an easy and enjoyable viewing experience. By placing specific emphasis on a simple and clean image, we can eradicate clutter and maximise the viewing potential of your content.
Single Page Websites – Tablets and smartphones are ever increasing in popularity, with users enjoying a simplified interface. As a result, single page websites are of the utmost importance. In conjunction with responsive web designs, vertical scrolling plays a key aspect in how websites and apps are navigated. By having one long page, your users don't have to wait for individual pages to load, providing them with a quicker experience. 62% of companies that designed a website specifically for mobile have experienced an increase in sales; therefore the need to adapt to modern standards is vital. It's common knowledge that users are deterred from websites that provide long and tedious loading times, especially when on a touch interface, therefore single page websites are surely the way forward?
Other design trends that you are likely to see this year are: